Guests to HBO’s SXSW enactment are pushed into a reasonable “Round of Thrones” recreation.

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This was the most point by point and vivid of the many “initiations” — or intelligent brand encounters — we saw at the current year’s South by Southwest party, which goes through Sunday. Each March, marks crosswise over excitement and online networking come to Austin to achieve influencers who are progressively impervious to conventional promoting. Organizations burn through millions, with the sticker prices of these encounters appearing to shoot higher consistently as they get greater and progressively detailed, with more nourishment, liquor and swag for fans.

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